How much do TikTokers earn? 7 Highest Paying TikTokers

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TikTok has become one of the fastest growing apps in recent history, crossing the billion active user mark in 2021. It was launched internationally in 2017 by Chinese company ByteDance. The app’s success boosted the value of ByteDance to $400 billion last fall, according to the South China Morning Post.

Some of the most popular TikTok accounts also make big profits. Smart TikTokers that capitalize on the app’s reach collectively earned more than $55.5 million last year, according to Forbes.

The former US administration wanted to ban TikTok in America over fears the Chinese government could access private user data. Although the Biden administration withdrew an outright ban, the Commerce Department has proposed new rules that could further restrict apps held outside the United States, Barron reported. In the meantime, there’s money to be made on TikTok. Here’s how.

How much do TikTokers earn?

TikTok is about short 15 second videos that users can create and share. TikTokers who create interesting content, often including dance and music, typically get the most engagement. However, TikTok is more than just a dance and music app – there are accounts that focus on a variety of topics, including personal finance.

TikTokers need at least 100,000 followers and at least 100,000 views in the last 30 days to be included in the TikTok Creator Fund, which allows creators to monetize their content. Those with over a million subscribers will get the most out of it. The income range of TikTokers will vary due to many factors including localities and views.

How much does TikTok pay per referral?

TikTok superstars take advantage of their following to get paid to promote other businesses and sell their own products. It all depends on your popularity and your audience.

According to Forbes, a TikToker can earn between $100,000 and $250,000 for a branded video, with superstars earning up to $500,000 per post. Earnings depend on the number of TikTok followers you have and your engagement rate, which is how often users interact with your account and like and leave comments on your short videos.

How do I grow my TikTok account?

The more followers you have on TikTok, the more money you can earn by creating branded clips and sponsored videos. The larger and more active your follower base, the better your chances of achieving high earning status.

There are some steps you can take to increase your TikTok followers. But there’s a caveat – the steps are simple, but high-earning status doesn’t happen overnight. Growing your TikTok audience takes time, consistency, and hard work. Consider these ideas to increase your follower count and maximize the money you can make on TikTok:

Find your audience

Decide what your interests and talents are and what kind of person would like to see your short videos. There is a lot of competition on the platform, so don’t be too general. You’ll be more likely to grow your audience if you focus on a smaller, more specific niche.

Configure your profile

Once you know what your niche is, create a profile that resonates with it. Keep your target follower in mind when setting up your account and imagine what you should look like to them.

Create separate video clips

Creating videos that stand out from the crowd is key to attracting an audience. Make sure the videos you create are consistent in style so your subscribers can recognize you. Make your videos interesting for your fan base. A good way is to ask friends or other TikTokers to watch and review your content. Their constructive criticism may give you a different perspective on what you see, or may even point out things you should fix that you may have missed.

Post videos regularly and often

Keep your audience interested by posting videos regularly. It’s up to you to set up a schedule that you can work with – remember to post new clips regularly so your profile doesn’t seem abandoned. If you’re worried you’ll be too busy to post regularly, consider setting aside a few hours each week to create a batch of short clips that you can post later.

To hire

An active profile shows advertisers that you are capable of creating videos that trigger a response from your audience. Once you consistently post unique content relevant to your specialized niche, don’t forget to engage your followers. Host contests, ask your viewers to tag friends in the comments, and be sure to respond to all commenters to keep the conversation going.

Promote your videos

Share your videos on other platforms. You will get additional exposure and drive traffic to your TikTok content.

Following these steps helps you grow your TikTok followers and shows potential businesses and sponsors that you have a loyal, engaged, and potentially lucrative following. Once you start getting the attention of brands, know your value as a TikToker and price your services accordingly. You may be able to develop your TikTok persona from a simple hobby into a side hustle — or even a full-time business.

7 Highest Paying TikTokers

The top performing accounts on TikTok are currently owned by young women. This makes sense considering that a third of the social media platform’s users are teenagers. Forbes recently ranked the seven highest paid. Here they are, along with their earnings and how they turned TikTok fame into serious money-making opportunities.

1. Charli D’Amelio: $17.5 million

Charli D’Amelio is just 17 years old and has earned $17.5 million, making her the No. 1 highest earner on TikTok. Charli started out as a competitive dancer who found success on the platform with her dance music videos. It has 137.6 million subscribers and licensing deals with a number of top brands, including Hollister, Procter & Gamble and Dunkin Donuts. She and her sister Dixie star in their own Hulu series and have a limited series on Snap.

2. Dixie D’Amelio: $10 million

Dixie’s career has followed a similar trajectory to that of her younger sister Charli, and the two often collaborate. Although Charli’s earnings dwarf Dixie’s, as do her followers — 137.6 million compared to Dixie’s 57.1 — Dixie is forging her own path as a pop singer. She released her first single in 2020 and was signed to HitCo Entertainment ahead of the release of her second single, which featured rapper Wiz Khalifa, according to Celebrity Net Worth.

3. Addison Rae: $8.5 million

Addison Rae Easterling, known as addisonre, is one of the original TikTokers. She got her start on TikTok by posting short dance clips. Easterling is a former competitive dancer who has 86.8 million followers and received nearly 5.6 billion likes. Easterling leveraged her fame on TikTok to start her own cosmetics company, called Item Beauty, and land a starring role in “He’s All That.”

4. Bella Poarch: $5 million

Bella Poarch seemingly came out of nowhere to rise to number three in terms of followers – she has 88.3 million – and has become one of TikTok’s highest earning personalities. She is a Navy veteran who served as a helicopter mechanic, according to Forbes. His entry into the TikTok big leagues stems from a lip-syncing video from 2020. Since then, Poarch has done commercials for Google, Prada and Tinder and released his first single.

5. Josh Richards: $5 million

Josh Richards is the only man to make the list of highest earning TikTok accounts. Josh posts lip-sync and dance shorts to his 25.6 million followers, but he’s also a serial entrepreneur. By the time he was 18, he had started an energy drink company called Ani Energy, co-founded Talent X, a talent management agency, and served as an officer at TikTok competitor Triller. He also founded a venture capital firm called Animal Capital and co-hosts the Barstool Sports podcast with Dave Portnoy, founder of the Barstool Sports website.

6. Kris Collins: $4.75 million

Kris Collins is a former hairstylist who started doing video sketches after the COVID-19 shutdowns left her temporarily unemployed. The videos, in which she plays all the characters – some of which are inspired by members of her family – have generated 43 million follows and 1.8 billion likes. Collins’ popularity extends beyond TikTok. She also has 4.5 million subscribers on YouTube and her videos have been widely shared on Facebook. Hershey, Lionsgate and Pantene are among the companies sponsoring his content, Forbes reported.

7. Avani Gregg: $4.75 million

Capitalizing on her wildly popular Clown Girl makeup tutorials, Avani Gregg moved from Indiana to Los Angeles and became one of the original members of Hype House, a content creator collective formed by TikTok stars in December 2019 , according to The New York Times. Since then, she has starred in the web series “Chicken Girls” and written an autobiography: “Backstory: My Life So Far”, published by Simon & Schuster in 2021.

Daria Uhlig and Melanie Grafil contributed reporting for this article.

Information is accurate as of March 9, 2022.

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About the Author

Cynthia Paez Bowman is a personal finance writer with a degree in international business and journalism from American University. In addition to writing about personal finance, she writes about real estate, interior design, and architecture. His work has been featured in MSN, Brex, Freshome, MyMove, Emirates Open Skies magazine and more.

Colleen D. Ervin