Indian Celebrity Favorite Dance Show ‘Jhalak Dikhhla Jaa’ Returns to COLORS



Indian Celebrity Favorite Dance Show ‘Jhalak Dikhhla Jaa’ Returns to COLORS

COLORS has been a pioneer in innovative and varied content, making it the #1 weekend destination in the HGE category. Cutting through a myriad of genres, including dance shows, talent shows, kids reality shows, action-based shows and captive reality, the channel has always been a favorite with audiences all over the world. by providing wholesome entertainment. Further bolstering its non-fiction lineup, COLORS is now set to bring back one of its most beloved celebrity dance shows, Jhalak Dikhhla Jaa, after a 5-year hiatus. The iconic show traces the dance journeys of celebrities from different walks of life as they let their guard down and set the dance floor on fire. The show is backed by a scintillating lineup of contestants paired with talented choreographers who will pump up the energy and frame them. Returning to the Jhalak stage as judges will be the diva and always graceful Madhuri Dixitthe quintessence of punch and filmmaker style Karan Johar while joining them will be the magnificent international entertainer, Nora Fatehi. Taking the show’s fun quotient a notch higher with its innate wit and charm will Manish Paul returning as a guest. Produced by BBC Studios India Production and based on a global format from BBC Studios, the 10e season of Patanjali Dantkanti presents Special Partner of ‘Jhalak Dikhhla Jaa’ Mutual Funds Sahi Hai will premiere on 3rd September, and broadcast every Saturday and Sunday at 8 p.m. only on COLORS.

Nina Elavia Jaipuria, Manager, Hindi Mass Entertainment and Kids TV Network, Viacom18 says“At COLORS, we have strived to bring our audience unique stories, engaging characters and diverse offerings. Thus, making the channel not only the #2 player but also the leader in weekend programming. in the HGE category. Hot on the heels of the success of Khatron Ke Khiladi, the #1 non-fiction show of the year 2022, we have the great pleasure of bringing back one of our most famous and innovative dance performances , “Jhalak Dikhhla Jaa”. In the past, the show has enjoyed immense popularity and has remained a favorite of viewers and advertisers. We are delighted to welcome Patanjali Dantkanti as Presenting Sponsor and Mutual Funds Sahi hai as as a special partner for the show and we look forward to a great partnership.

An Indian adaptation of the international celebrity dance show, Dancing with the Stars, Jhalak Dikhhla Jaa is a combination of glamour, talent and passion as celebrities team up with professional choreographers and learn new dance forms. The list of star-studded entrants for this season includes TV’s favorite Dheeraj Dhoopar with the choreographer Sneha Singhactor Paras Kalnawat with the choreographer Shweta Shardabold and beautiful Nia Sharma with the choreographer Tarun Nihlaniyouth icon Niti Taylor with the choreographer Akash Thapathe talented Gashmir Mahajani with the choreographer Romsha Singh, popular cook Zorawar Kalra with the choreographer Suchitra Sawant Sangaremultifaceted Amruta Khanvilkar with the choreographer Pratik UtekarRenowned Deewane 3 Dance Gunjan Sinha with the choreographer Tejas Varma, excitement Shilpa Shinde with the choreographer Nischal Sharmainternet sensation Faisal Shaikh aka Mr. Faizu with the choreographer Vaishnavi Patil, artist – comedian Ali Asgar with the choreographer Lipsa Acharya and the boss Rubina Dilaik with the choreographer Sanam Johar.

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 adds, “Jhalak Dikhhla Jaa has been recognized as one of the most beloved celebrity dance shows in the country and after a 5-year hiatus, it is now set to return. The show provides a great platform for celebrities from different walks of life to experience a unique journey through dance. Its uniqueness and innovative format not only sets it apart from all other dance shows, but also makes it an entertaining watch for viewers. We are glad that Karan Johar and Madhuri Dixit are returning in the panel of judges joined by Nora Fatehi while Maniesh Paul will be the host.The new season is going to be filled with great dance performances, acts and plenty of entertainment from a great mix of celebrities and choreographers.

Sameer Gogate, Managing Director, BBC Studios India echoes, “Dancing with the Stars is a great example of how our formats have the power to travel and connect with global audiences. “Jhalak Dikhhla Jaa” has established itself as a widely acclaimed celebrity dance show and I’m sure its popularity will continue to skyrocket as it returns to Colors. The new season promises to elevate the entertainment quotient with outstanding acts and performances. With an expert jury, stellar contestants and an entertaining host, we promise to spare no effort to present a great season.

Madhuri Dixit Nene said: “Jhalak Dikkhla Jaa, I believe, is a show that has gone beyond the boundaries of just a celebrity dance show. It beautifully traces the dance journeys of various celebrities turning them into life-changing experiences. It is an absolute pleasure for me to be back in the jury, to reunite with Karan and Maniesh and to welcome the very talented Nora Fatehi. For us and the competitors, it will be a joyous and fulfilling ride marked by exceptional and unforgettable dance performances.

Karan Johar said, “With Jhalak Dikhhla Jaa, I had made my debut as a judge on television, and it really feels like a homecoming to come back to the series. Viewers are in for an entertaining ride filled with extraordinary dance acts coupled with loads of energy and punch. Extremely excited to have the quintessential diva and OG Madhuri Dixit by my side on the panel with Nora Fatehi and looking forward to reuniting with Maniesh Paul. Some of the biggest and most popular names in industry will be exploring the realm of dance this season and I look forward to witnessing their travels.

Nora Fatehi said“It’s surreal to judge a show I’ve been on as a contestant before. ‘Jhalak Dikhhla Jaa’ celebrates the beautiful art form of dance like no other show and I feel that’s where I belong. This is my second stint as a judge, and it gives me immense pleasure to join the illustrious panel with Madhuri Dixit and Karan Johar. The lineup of contestants this season is fiery and fiery, and they are all ready to ignite the dance floor. I’m very excited and can’t wait to be there.

Host Maniesh Paul said, “I am delighted to be back as the host of Jhalak Dikhhla Jaa, a show that I love so much. As the show returns to the dhamaakedar, not only can I reunite with the COLORS family, but also work again with Madhuri ma’am and Karan sir, and now Nora Fatehi as a jury member. This year, the show is going to knock everyone’s socks off with a lineup of strong competitors. It will be a one-stop destination for healthy and fun entertainment and I’m sure the fans will show us their love as always.

For the launch of India’s most beloved celebrity dance show, COLORS crafted a strong marketing and digital campaign across print, radio, OOH, DTH, TV and digital. An on-air campaign was planned on both network and off-network channels including Hindi movies, Hindi news, kids, music and regional shows. High-impact billboards and LED screens have been installed in Mumbai and Delhi in prime locations including railway stations, metro stations and airports. Digitally, special videos were curated with the powerful judging trio and host. The contestant intro videos that follow the JDJ crochet stage were also shot in a glam 360 degree robot. On top of that, BTS reels, images, and content will also be posted on COLORS’ social media platforms to spark intrigue around the show.

Colleen D. Ervin